FIT3084: Writing for the WWW


In the previous lecture:

In this lecture:


References


 

My smmr hols wr CWOT. B4, we usd 2 go 2 NY 2C my bro, his GF & thr 3 :-@ kds FTF. ILNY, its gr8.
Bt my Ps wr so {:-/ BC o 9/11 tht they dcdd 2 stay in SCO & spnd 2wks up N.
Up N, WUCIWUG -- 0. I ws vvv brd in MON. 0 bt baas & ^^^^^.
AAR8, my Ps wr :-) -- they sd ICBW, & tht they wr ha-p 4 the pc&qt...IDTS!! I wntd 2 go hm ASAP, 2C my M8s again.
2day, I cam bk 2 skool. I feel v O:-) BC I hv dn all my hm wrk. Now its BAU ...

Translation: My summer holidays were a complete waste of time. Before, we used to go to New York to see my brother, his girlfriend and their three screaming kids face to face. I love New York, it's great.
But my parents were so worried because of the of 9/11 that they decided we would stay in Scotland and spend two weeks up north. Up north, what you see is what you get - nothing. I was extremely bored in the middle of nowhere. Nothing but sheep and mountains.
At any rate, my parents were happy. They said that it could be worse, and that they were happy with the peace and quiet. I don't think so! I wanted to go home as soon as possible, to see my mates again.
Today I came back to school. I feel very saintly because I have done all my homework. Now it's business as usual...

Apparently from an essay written by a Scottish school girl
(posted by Matthew Langham, March 3, 2003)


 From: Global.Emails@adm.monash.edu.au
 Subject: New cleaning structure
 Date: 29 June 2005 10:10:49 AM
 To: allclaytonstaff-l@monash.edu.au
 Reply-To: Arthur.Brent@adm.monash.edu.au
A message from deputy vice-chancellor and vice president (Resources) Alison Crook
------------------------------------------------------------------------
New cleaning structure
The management structure of cleaning services at the Clayton campus have
changed. From Monday 4 July, the campus will be cleaned by a mix of
internal staff and external contractors. The cleaning service will still
be managed by Arthur Brent who can be contacted on extension 54073.
Facilities and Services, along with Student and Staff Services and the
Liquor, Hospitality and Miscellaneous Workers Union have been working
with cleaning staff to discuss ongoing service provision and how it may
be managed into the future. A number of voluntary separation packages
were accepted by cleaning staff. From an end-user perspective,
initially, there should be little change in the service. Moving forward
Facilities and Services will be developing a more user focussed and
performance-driven cleaning regime across the campus.

Translation: A message from senior administration at Monash University: Arrangements for cleaning staff will change on July 4th. The person to contact regarding the cleaning services remains Arthur Brent on extension 54073. Some cleaning staff have been asked to leave and have accepted the offer. Cleaning services should remain unaltered.

 


Three important points

    1. Be concise

    2. Expect vistors to scan text

    3. Split up text into a clear hierarchy

 

Be concise

 

Expect visitors to scan text

Helpful things to consider:

As it appears (they use a typeface with more leading)...

Convertible:
Customers are craving simplicity and versatility. MSR's convertible shelters fit the bill with true year-round performance for almost any condition. The Fusion tents feature large zip-out panels that tuck neatly away along with a user-friendly venting system to keep you comfortable in the heat of summer or when battened down for a winter storm. The Fusion 2 and 3 are ideal for lightweight, all year shelter. The SuperFusion adds extra room for gear, a large hooped vestibule, a vestibule window and even more zip out panels for the ultimate luxury shelter. The entire series features continuous pole sleeves, removable gear lofts, multiple guy points for severe weather, and the highest waterproof floor coatings. MSR convertible tents can go anywhere, any time.

or if space allows, maybe...

For simplicity and versatility, MSR's convertible shelters fit the bill with true year-round performance for almost any condition.

The Fusion tents feature large zip-out panels that tuck neatly away along with a user-friendly venting system to keep you comfortable in the heat of summer or when battened down for a winter storm.

The series features:

  • continuous pole sleeves
  • removable gear lofts
  • multiple guy points for severe weather
  • the highest waterproof floor coatings

The Fusion 2 and 3 are ideal for lightweight, all year shelter.

The SuperFusion adds extra room for gear, a large hooped vestibule, a vestibule window and even more zip out panels for the ultimate luxury shelter.

MSR convertible tents can go anywhere, any time.

 

"Process performance management (pre- and post-improvement project) will yield the fastest and potentially greatest ROIs."

Dan Vogel, META Group, Oct. 2003

SDLC improvement is today's method of choice for improving IT effectiveness, yet for many organizations adoption is the key challenge. Black Diamond Software's SDLC Capability Improvement Program is designed  to manage SDLC adoption, while introducing industry-standard processes and best practices. It is comprised of three stages with the following packaged service offerings:

assess

  • Asset Assessment
  • SDLC Assessment

improve

  • IBM Rational Unified Process® (RUP®) Pilot
  • IBM Rational Unified Process® (RUP®) Deployment
  • Offshore AD Process and Policy Management

maintain

  • Workshops
  • Inquiry Services
  • Continuing Education
  • Newsletter/Knowledgebase
  • Continuing Education/Process Update
  • Process Compliance Monitoring

 

Extra reading (available in the Monash Library)...

Watson, D., "Death sentence : the decay of public language", Random House Australia, 2003

 

An interesting phenomenon (that doesn't excuse lousy spelling...)

I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg.
The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at
Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a
wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer
msut be in the rghit pclae. The rset can be a taotl mses and you can
sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos
not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh?
Yaeh and I awlyas tghuhot slpeling was ipmorantt.

 



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©Copyright Alan Dorin 2008