FIT3084 : Ex. 1, Site Review

The sites below are grouped together for you to compare the different ways they attempt to communicate with their target audience.

Answer these questions in writing. Compare your answers with those of your friends.

Select four of the groups below and for each site in the group...

  1. What do you think is the site's target audience?

  2. Is the site easy to navigate around without getting lost?

  3. For what purpose is imagery used?

  4. What is the site's message? Is it clear?

  5. Does the site present its content effectively?

  6. What moods does the site create?

  7. Have appropriate typographical decisions been made?

  8. Describe generally the kinds of colours used.

  9. What are the similarities & differences between this site and others in its group below?

  10. Do you like the site? Will the target audience like the site?

Wired Magazine

National Geographic

The Age

Autodesk

Adobe

Apple

Ken Perlin

Michael Crichton

Richard Dawkins

Your friend's home page

Coca-Cola

Pepsi

Sanitarium

Kelloggs

Yahoo

Alta Vista

DogPile

Nike

Adidas

Puma

PIXAR

Disney

PDI

Ars Electronica

Four sites that interest you go

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lecture notes

©Copyright Alan Dorin 2009