Hi! I can has coffee?

currently doin'

PhD candidate in Collective Intelligence, working with AProf Vincent Lee ...

  • ... harnessing the 'Wisdom of Crowds' using Twitter and Web2.0 microblogging services.
  • ... for trend visualization & demographic visualization of a microblog trend (in progress)
  • ... study of the social information spread on Twitter (in progress)
  • ... sentiment analysis, and event prediction (tba)
  • ... current investigation: long-term demographic and opinion studies via Twitter
  • ... academic papers submitted for consideration:
    • automated AI-based trend demographics
    • Twitter/microblogging in disaster and crisis response
    • observations of Twitter in a real-world cyberactivism campaign: Earth Hour 2009
  • ... academic papers currently working on: tba

research interests

kind of randomly multidisciplinary actually...

  • Twitter and microblog research on the collective intelligence: (mostly as stated in the list above) not limited to Twitter per se,
    but also inclusive of the cornucopia of Web 2.0 social networking and content publishing sites.
  • Image processing: specifically with pixel-level processing, GLCM methods, texture/textile recognition.
  • Data mining: not too much on the theory, with more focus toward application of DM techniques (e.g. SOM & naive clusterers) on a sea of data.
  • Collective intelligence (general): Wisdom of Crowds, democracies and markets, collective action, the tipping point.
  • Political science: media analysis, electoral trends in Malaysia.
  • Social networks & the new media: Web 2.0 trends, the blogosphere, memes, social media/Facebook et al.

teaching experience

Teaching assistant/tutor in...

2009

  • FIT3081: Image processing -- tutor and lab demonstrator, 3rd year CS/Engineering subject, all about processing images
  • FIT1008: Computer science -- lab demonstrator for first year Java, consists of programming concepts and Java OOP

2008

  • FIT1011: Web systems 1 -- HTML basics, primer on CSS, primer on the WWW, Mobile HTML, web design tips
  • FIT2028: Web systems 2 -- XML, more CSS, SOAP, Oracle and databases, PHP, AJAX, JavaScript, primer on basic IIS/mySQL
  • FIT2051: Systems analysis & design methods -- Methodologies, among them RAD, Structured, Agile, RUP, and many other interesting ones... also case studies etc.

publications and talks

papers ... indexed under the DBLP Biblio Server

Twitter and microblog research papers (part of my PhD)

  • Marc Cheong, Vincent Lee: Integrating web-based intelligence retrieval and decision-making from the Twitter Trends knowledge base.
    SWSM'09: CIKM'09 Workshop on Social Web Search and Mining.

Image processing and pattern recognition papers

  • Kar-Seng Loke, Marc Cheong (forthcoming): Efficient Batik Recognition via Decomposition of Co-occurrence Matrices. ICSIPA 2009.
  • Marc Cheong, Kar-Seng Loke: Textile Recognition Using Tchebichef Moments of Co-occurrence Matrices. ICIC (1) 2008: 1017-1024
  • Marc Cheong, Kar-Seng Loke: An approach to texture-based image recognition by deconstructing multispectral co-occurrence matrices using Tchebichef orthogonal polynomials. ICPR 2008: 1-4
  • Marc Cheong (unpub. undergrad project) Textrieve: Texture-based image retrieval of traditional native textile motifs, using application of co-occurrence matrices.
    Technical report and documentation of my Java-based implementation of the original Haralick idea towards traditional textiles.

seminars ...

  • Monash Malaysia School of IT, HDR Luncheon seminar on 17 December 2008:
    about my first paper, its methods and conclusions, and experiences presenting it at the ICPR 2008 conference in Tampa, FL.
  • Monash Clayton Faculty of IT, CRIS Postgrad Lunch on 20 May 2009:
    an overview of my prior work on texture/textile recognition.
  • Monash Clayton Faculty of IT, CRIS Postgrad Lunch on 27 October 2009:
    about my workshop paper on Twitter Trends decision-making and intelligence retrieval.

professional life

roles ...

affiliations ...

  • IEEE member
  • IEEE Computer Society member
  • ACM member
  • ACM SIGWEB member
  • Monash CRIS postgrad member

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Contacting muah ...