FIT5900 exercise 1

The sites below are grouped together for you to compare the different ways they attempt to communicate with their target audience.

Take out a blank sheet of paper and a pen and answer these questions in writing. Compare your answers with those of your friends.

Select two or three of the groups below and for each site in the group...

What do you think is the site's target audience?
Is the site easy to navigate around without getting lost?
For what purpose is imagery used?
What is the site's message? Is it clear?
Does the site present its content effectively?
What moods does the site create?
Have appropriate typographical decisions been made?
Describe generally the kinds of colours used.
What are the similarities & differences between this site and others in its group below?
Do you like the site? Will the target audience like the site?